Launching data-driven marketing - at scale!
Proving 'People based Marketing' works
In order to drive marketing KPI's, we were selected to shape and deliver the roll-out and adoption of a Data Management Platform in partnership with Adobe. This 'star programme' brought together KPI's across Search, Social, Display and Onsite eCommerce performance in tier-1 markets such as Germany, UK, Italy, Spain, India, South Africa and Turkey.
Mobile App Brand Design and Go-To-Market
Working with Teavaro - one of our most innovative mar-tech platforms and the client's Digital Commerical teams across London, Dusseldorf, Milan and Dublin, Pierian helped deliver a successful pilot bringing together CRM based customer identifiers to activate in marketing channels previously reliant on unreliable third-party cookie pools.
Creating eCommerce edge for leading Indian brand
This global leader in groud transport set out to launch a mobile first brand to address B2B transport in the highly disrupted taxi market in the UK. Pierian's main mission was to define the brand strategy, visual execution and desgn guidelines for the launch of this highly strategic initiative. We are most proud of bringing together an agile team of digital and design strategists to deliver a beautiful body of design work in a very challenged trasport market.
Client/Project: Comfort del Gro
With legacy impementations of solutions from the likes of Tealium, Adobe and Google360, this client's customers received generic epxeirences across its web and mobile channels. Pierian ran a 3 prong engaement - reconfigure mar-tech (mainly Adobe tools), identify high impact use cases and train internal team to operate Personalisation. The project is now a strong showcase to show how an agile 'Centre of Expertise' can.
Client/Project: Personalisation 'CoE'