Creating eCommerce edge for leading Indian brand

Creating eCommerce edge for leading Indian brand

With legacy impementations of solutions from the likes of Tealium, Adobe and Google360, this client's customers received generic epxeirences across its web and mobile channels. Pierian ran a 3 prong engaement - reconfigure mar-tech (mainly Adobe tools), identify high impact use cases and train internal team to operate Personalisation. The project is now a strong showcase to show how an agile 'Centre of Expertise' can.

Client/Project: Personalisation 'CoE' 

Half & Twice