Launching data-driven marketing - at scale!

Launching data-driven marketing - at scale!

In order to drive marketing KPI's, we were selected to shape and deliver the roll-out and adoption of a Data Management Platform  in partnership with Adobe. This 'star programme' brought together KPI's across Search, Social, Display and Onsite eCommerce performance in tier-1 markets such as Germany, UK, Italy, Spain, India, South Africa and Turkey. 

Client/Project: Vodafone

Half & Twice