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make a career in data driven marketing

Specialist — Digital Personalisation

Type: Full-time   Salary: Upto £60,000 p.a including Bonus

Reports to: CTO and Director of data SCIENCe

Location: West London

About Pierian

We are a digital marketing strategy and data science start-up based in London. We work in areas of data product development, experience design, IoT and eCommerce analytics. Our fast-growing consultancy arm works with clients’ across digital proposition strategies, eCommerce, Customer Value Management, digital self-service and consumer marketing functions. Our projects are primarily London based with some travel to client locations in Germany, South Africa and India. We heavily leverage cloud-based mar-tech from the likes of Google, Adobe, Facebook as well as partner with little know start-ups (we are one of them!). We are all about faster go to market – no more linear marketing plans and blame-the-tech bottlenecks. 

The Role

We are building a team of go-getters looking to apply their drive and enthusiasm for data, user experience and insight generation for marketing and eCommerce clients. The Role role of Specialist — Digital Personalisation is for a hands-on practitioner of Adobe Target / Optimizely adept at exploiting Adobe/GA360. Key outcomes include understanding client use cases, preparing testing and campaign in Target / Optimizely consoles, running A/B & MVT, configuring and testing Javascript snippets in the tool and producing campaign results. The role will report into a senior Personalisation practitioner who will offer support and training for advanced technical scenarios and will be part of a client-side team of digital analytics, optimisation, personalisation and DMP experts. Our projects are primarily London based with some travel to clients in Ireland, Germany, South Africa and India.

Attributes, Experience and Qualifications

We are looking for potential however good candidates will possess 2 to 4 Years of Experience with Adobe Analytics & Adobe Target, Optimizely, Google Analytics. Some familiarity with related tools such as DMPs such as Bluekai, Adobe Audience Manager is ideal though not essential. The successful candidate will work towards being comfortable with basic HTML, CSS and Javascript and tag management tools. Expected background is for you to have worked as part of client or agency side teams responsible for Analytics, Optimisation, Campaign delivery, programmatic analytics driven trading ideally for consumer marketing/eCommerce brands from telco-media, banking, finance, digital retail, travel etc where the team has been responsible for KPI's such as conversion, order value and revenue from digital touch-points. We like team players looking to grow with the business - we retain a start-up feel and attitude - with the appetite to learn new tools and technologies across the digital marketing eco-system. Optional: Familiarity with native mobile and marketing SDKs, Python/R/Purely front-end developers looking to work in marketing are encouraged to apply - they would go through a 3 month training programme on the Adobe and Google stack About Pierian Limited: We are a digital marketing analytics, personalisation and data science consultancy focussed on helping clients improve eCommerce, 'BrandPerformance', Customer Retention and Digital Service KPIs. We work closely with two key partners Google and Adobe across Cloud and Brand Performance Marketing. Our clients tend to have highly scaled web and mobile apps - typically attracting over a million unique visitors per month - and hire us to deliver actionable data driven marketing and eCommerce initiatives powered by a suite of marketing and advertising platforms.  

Experience Guidelines:

  • 2 to 4 Years of Experience in relevant areas listed below

  • Hands on experience with pureplay digital development companies building website applications with cutting-edge tools 

  • Appetite to learn new tools and technologies

  • Optional: Familiarity with native mobile and marketing SDKs

 

 

Analyst - Performance Marketing

Analyst: Data-driven marketing

REPORTS TO: DIRECTOR OF DIGITAL STRATEGY

LOCATION: WEST LONDON, WORK FROM HOME POTENTIAL


WHO RE WE LOOKING FOR:

We are a digital marketing strategy and data science start-up based in London. We work in areas of data product development, experience design, IoT and eCommerce analytics. Our fast-growing consultancy arm works with clients’ across digital proposition strategies, eCommerce, Customer Value Management, digital self-service and consumer marketing functions. Our projects are primarily London based with some travel to client locations in Germany, South Africa and India. We heavily leverage cloud-based mar-tech from the likes of Google, Adobe, Facebook as well as partner with little know start-ups (we are one of them!). We are all about faster go to market – no more linear marketing plans and blame-the-tech bottlenecks. 

We are looking for analytical early stage data planners, marketing analysts, techno-marketers, front-end specialists looking to broaden their horizons and work on challenging internal as well as client facing assignments. We are looking for some knowledge of specific platforms – but above all we are after go-getters looking to apply their drive and enthusiasm for data, user experience and insight generation for marketing and eCommerce campaigns. 

Job Summary:

The role is to be part of a team of digital strategists, optimisation and personalisation experts who bridge the gap between brand, media, eCommerce data and ; to capture and measure the digital activities which are so important to business, and turn them into useful insights and actions which impact customer and business outcomes. This requires that we help make sure that there is strategic organization around what needs to be measured, and what value it will deliver. That purpose is defined and adhered to when we collect, process, and act on data. This requires that we educate and inform our colleagues and clients about how best to use data to generate useful insights and actions. This requires that we design and deliver solutions which fit needs and improve the data agenda.

We work within blended teams consisting of technologists, user experience, design specialists, and account managers to help inform and improve the business that we as a company deliver for our clients. We work directly with clients to grow and mature how and why they do digital analytics to turn it into more of a powerhouse in their business. We advise, we consult, and we deliver.

As a member of this team you’ll involved in helping get the most out of data with deep rooted skills in Data Analysis leveraging broader tools and techniques. 

Primary Responsibilities:

  • Generate insights based on trends observed in the data, tie back to the business initiatives and update business owners

  • Analyzing online user behavior, conversion data and identify opportunities to optimise the customer journeys

  • Execute data analyses from multiple platforms that translates data into actionable insights for campaigns

  • Develop and enhance automated reporting templates that communicate KPI, trends and deviations to stakeholders.

  • Recognizing and learn from emerging trends, opportunities and threats from changes in Search, Social and the wider mar-tech/ad-tech landscape

Experience Guidelines:

  • 2-4 Years of Experience

  • Headstart on one major Marketing Cloud stack like Adobe Marketing Cloud / Google Marketing Platform

  • Working with a marketing team on planning, campaign analytics or optimization

  • Looking to grow in Marketing Performance analysis i.e. data aggregation (leveraging marketing & click-stream API’s, data cleaning & transformation), analysis & segmentation, targeting & integration and advanced analytics (lead scoring, churn analysis, lifetime value analysis, clustering, regression, forecasting etc.).

  • Excellent communication and deep interest in training for new skills.